.png)
A little bit about us...
​Trending Friends was created during a moment of national uncertainty. As food benefits were slashed for millions during the largest government shutdown in U.S. history, founder and creative director Lily Holden felt called to give back in the way she always has: by helping people.
​
Long before building a creator network, Lily was already dedicated to community care. She is the producer and host of Meditate With Lily, a podcast offering free meditations and accessible wellness resources to anyone who needs them. In August 2025, she began livestreaming and quickly discovered how life-changing it could be, especially as a parent looking for flexibility and financial stability.
​
As her livestream income grew, so did her desire to help others succeed. While she loved the creative side of livestreaming, she realized her true passion was uplifting others. That’s where the idea for Trending Friends was born: A network built to give back, support creators, and fight food insecurity, all at the same time.
​
Trending Friends officially launched in November 2025 with one clear mission: feeding creativity and communities.
Meet the Creator
Lily Holden
.png){kind=small}
Founder
Lily is a former YouTube vlogger and current full-time TikTok livestreamer and podcaster. If it involves social media and can generate income, she’s probably touched it. Lily's been building a career online since 2016, partnering with major brands such as Poshmark, Victoria’s Secret, Clinique, Bare Minerals, Too Faced, and NYX, and was named one of YouTube’s Creators on the Rise in 2017. After stepping away from the internet in 2020 to pursue software development, Lily returned in 2025 with a renewed sense of purpose, quickly ranking in the top 10 of multiple TikTok LIVE campaigns within her first three months. With nearly a decade of experience, she knows what performs well and why, and she’s passionate about sharing that knowledge to help other creators grow.